Sometimes when we look at huge, globally successful corporations, it’s hard to imagine how they got where they are today. Most started out as small businesses that seemed to have that ‘magic touch’. But what exactly is the secret recipe behind the success of these top global companies? Let’s find out their success stories.
1) Apple, Brand Value: $352 Billion
The number one global brand has a remarkable success story. Apple is the world’s largest IT company by revenue. Apple’s early story wasn’t one of easy success,founded by Steve Jobs in 1976.Apple’s success lies in a strategic vision that transcended simple desktop computing to include mobile devices and wearables.They had a vision of changing the way people viewed computers. Jobs and Wozniak wanted to make computers small enough for people to have them in their homes or offices.They started from a single computer kit.
2) Mercedes-Benz, Brand Value: $25.2 Billion
Founded by Karl Benz and Gottlieb Daimler in 1871.Karl Benz unveiled the world’s first automobile, a motorized tricycle dubbed the Benz Patent Motor Car. A few months later, Gottlieb Daimler rolled out a four-wheeled vehicle powered by his Daimler engine. Although they were only 60 miles apart, the two were unaware of each other’s early work.40 years after the first two vehicles were invented, the companies merged to form Daimler-Benz AG. The Mercedes-Benz brand was born.
3) McDonald’s, Brand Value: $33.6 Billion
Brothers, Richard “Dick” and Maurice “Mac” McDonald opened McDonald’s Bar-B-Que as a typical drive-in with a large menu in 1940.They simplified the menu to nine items.In 1954, a salesman named Ray Kroc visited the restaurant to sell them his Multimixer. A year later, Ray opened his own McDonald’s franchise. He later purchased the entire company and aggressively expanded to over 500 stores in eight years. Now there are more than 32,000 McDonald’s restaurants.
4) The Coca-Cola Company, Brand Value: $70.5 Billion
As a pharmacist,in 1886 John Pemberton concocted a syrup and carried a jug of it down the street to a local pharmacy. The clerk thought it was excellent and put it on sale for five cents a glass. He advertised it in a journal.Today they sell 1.6 billion servings every day.
5) Nike, Brand Value: $13.7 Billion
In 1964, Philip Knight decided to spend his time travelling across Japan. There, he got in touch with a Japanese athletic shoemaker, Onitsuka Tiger Co. As a former track athlete at the University of Oregon, Philip agreed to import their shoes to the United States on a small scale. Philip partnered with his former track coach, Bill Bowerman. That year, BRS sold 1,300 shoes to gross $8,000. In 1965, sales reached $20,000.They called themselves “Nike” after the Greek goddess of victory.